Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.
Oscar Clark is an evangelist at Unity Technologies and co-founder at Rocket Lolly Games.
Making games used to be straight forward.
We only had to think about the __game experience and whether what we have made was fun.
However, since the rise of digital distribution and especially Free-to-play, every designer has to also think about commercial issues – even if in the end they reject the idea of making money.
In this article we will look at the seven rules of monetisation.
Click on the link below to learn about the first rule of monetisation: Utility.
This was part of the MGU course Mobile Games University: Monetisation Design. For more articles in this course click here.
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