Video advertising platform Vungle has revealed how it helped developer Zimad to boost its iOS rewarded video ad revenue by 29 times after the two partnered up to boost the latter's revenues.
Zimad used Vungle exclusively on iOS as its monetisation platform. It also prioritised the ad platform on Android while working with other services.
With Vungle's consultation, Zimad increased its ad placements on its __game Magic Jigsaw Puzzles, and saw daily revenues increase from $200 to $6,000 a day on iOS.
Consistently performing best
Vungle also helped the studio increase its eCPM on Android to $17. The ad platform now accounts for 43% of the ad revenue made on Android.
"We tested many other partners for iOS, but Vungle consistently performed best," said Svetlana Osipova, Zimad iOS Ad Ops Manager.
"The others left much to be desired in terms of performance and guidance, so we simply deleted their SDKs and established an exclusive partnership with Vungle."
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