As part of Pocket Gamer Connects Helsinki 2016, Patrick Yip, Head of Marketing at OneSky, gave a talk on how developers should localise their games for the global market.
Touching on why developers should localise, Yip pointed out that 80% of mobile gamers are outside of Europe, while 71% do not speak English as their first language.
Winning hearts
"You really win their heart with their own language," he said, before pointing to OneSky's work with QuizUp, which saw the __game gain 20 million users after translating it into 5 new languages.
Yip then outlined the five steps towards localising your game, including planning, getting your __game ready to be translated, the translation itself, a "test-drive", and finally launching the game.
You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.
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