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February 28, 2017

The 5 most important Facebook Ad updates of 2016 Related Articles Comments Login to to leave a comment Or click here to register Events Games Industry Jobs Popular Stories Latest User Comments Videos PGBiz on Facebook PGbiz Staff About Us Steel Media Network

Peli Beeri is the co-founder and CEO of Bidalgo, a Facebook Marketing partner and app install platform.

For mobile app marketers, time is of the essence when trying to take a mobile app to the top grossing playground.

One of the most powerful ways to drive app revenue is to adopt new Facebook ad formats and features as soon as they become available.

When you use a new ad feature, you automatically have an edge because you have little or no competition.

Winning bid

Facebook Ads work on a bidding model, where advertisers compete for auction spots based on their bids, creative quality, and ad relevance.

In this world, less competition means more profits. As Facebook rolls out new ad features, advertisers regularly see improved auction performance as a result of agile adoption.

Here you'll find a list of the top revenue-driving Facebook ad updates from 2016. These new features led to serious growth in user acquisition, app engagement, in-app purchases, and overall mobile app revenue for those app marketers who were able to take advantage of them.

If you’re a marketer of mobile apps or games, you’ll find some ideas in here for how to increase your app’s revenue.

Click on the link below to begin.


Click here to view the list »

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